Case study

East Coast Trail Association

A cohesive supporter collection designed to carry the trail identity into everyday wear.

  • Corduroy caps
  • Trucker hats
The brief

Carry the trail everywhere.

A versatile headwear collection created for the people who care for, explore, and champion the East Coast Trail. Distinct materials and applications give supporters an everyday way to carry the trail with them, while helping the association stay visible from the trailhead to the community.

Truly custom

Built around the brand.

Front and rear views of the forest-green East Coast Trail corduroy cap with white embroidery and rope detail
The process

From idea to product.

  1. 01

    Direction

    Give supporters an everyday way to carry the trail, on and off the path.

  2. 02

    Development

    Leather patches, earthy colourways and a mix of everyday and trail-ready shapes.

  3. 03

    Production

    Patches applied and finished in-house, then packed for the association's shop.

In the wild

From the trailhead to town.

“We’ve worked with VOLTFUSE several times for custom-branded East Coast Trail products, and the hats have been particularly impressive in both quality and design. The team is professional, responsive and detail-oriented, with sharp branding and consistently excellent products and service.”
East Coast Trail logo
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