Case study
East Coast Trail Association
A cohesive supporter collection designed to carry the trail identity into everyday wear.
The brief
Carry the trail everywhere.
A versatile headwear collection created for the people who care for, explore, and champion the East Coast Trail. Distinct materials and applications give supporters an everyday way to carry the trail with them, while helping the association stay visible from the trailhead to the community.
Truly custom
Built around the brand.

The process
From idea to product.
- 01
Direction
Give supporters an everyday way to carry the trail, on and off the path.
- 02
Development
Leather patches, earthy colourways and a mix of everyday and trail-ready shapes.
- 03
Production
Patches applied and finished in-house, then packed for the association's shop.
In the wild
From the trailhead to town.
“We’ve worked with VOLTFUSE several times for custom-branded East Coast Trail products, and the hats have been particularly impressive in both quality and design. The team is professional, responsive and detail-oriented, with sharp branding and consistently excellent products and service.”

More work
Other projects.
Better merch. No headache.
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